Twisted Sista by Urban Therapy

Twisted Sista is a blow drying crème that claims to:

“Relax, unwind, smooth and moisturize”

It retails for around $5-$6 at Walgreens.

Although this product is targeted towards women of color that tend to have ultra curly hair that is thick, rough, and kinky. (That’s right. I said it), I can see this being acceptable for use on most hairtypes. The idea being- If this’ll work on a “sista’s hair,” it’ll work on any hair.

 I have such curly and thick and hair, but prefer to wear it straight, and I welcome anything that’ll cut down my 3- hour straightening routine.

The back of the tube says:

“Our stylists at Urban Therapy love it, our clients call it magic. If you want straight hair this is all you need. The blow drying crème gives your hair new structure and shape, controlling and straightening as it calms and relaxes your hair.”

If you don’t know what a relaxer is it is a chemical treatment that helps to straighten out curly hair (the opposite of a perm) and is used in conjunction with blow drying and straightening. And this product claims to take the relaxer and the straightening processes out of the equation entirely. And even though it sounds much too good to be true a “sista” is inclined to try it anyway because the traditional process can be time consuming and expensive.

That being said I was very skeptical. But all feelings of skepticism aside, I really wanted this to work out so I continued to use this for a good two months.

Unfortunately I couldn’t even get it to make the blow drying process easier, much less ‘straighten, calm and relax’ my hair.

And the directions are fairly straight forward:

“Squeeze a small amount into the palm of your hands, rub together and run fingers through hair from root to tip and blow dry as normal.”

Easy enough.

I suspect the main reason for the lack of success is water.

If you have naturally curly hair that you have spent hours making straight (or if your have straight hair that you’ve spent hours curling) that LAST thing you want is water. However the second ingredient, after propylene glycol, is just that: Water.

What kind of sense does that make?

Adding water to any kind of straightening process involving curly hair is counter productive, and on top of that the water content being so highly concentrated just adds to the nonsensical nature of this product.

I cannot in good faith recommend this to anyone who has legitimately curly hair. Save your money and buy a candy bar or something.

I promise you’ll be much happier with it.


Also: The suspicious exercise trails.



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