Who has Elf Duped this Time?

Elf is infamous for duping the concepts and packaging of higher end brands. 

Elf's studio blush and bronzer duo in St. Lucia has been compared to the Nars' orgasm/laguna duo countless times over. 

Elf's HD Setting powder has been compared to similar products by Makeup Forever, 

Smashbox and more recently NYX. 

Elf's Got to Glow blush is similar to Nars' Albatross highlighter

ETC. ETC. ETC. 

And the list goes on and on and on. 

Elf is basically China in their shameless dupi-ness. 

Whateva, Whateva.

Within the past few weeks Elf has released a many new products into their studio line; two of which being their studio baked eyeshadow palettes in California and NYC. 

California is the more neutral of the two.  

and NYC is more on the smokey side but is more versatile. 

Any look you create with the top row would we more neutral, and looks created from the bottom row would be more smokey. 

THE DUPED

The victims of this shameless dupe are Sephora's own Moonshadow Baked Palettes in 

In the Nude

And In the Dark

The difference in terms of price is $20,  so the Elf palettes are $10 and the Sephora palettes are $30. 

Unfortunately I can't compare swatches here because both Elf palettes have been sold out on Eyes Lips Face for a week or two and who knows when they'll come back. But the shadows look to be pretty dead on dupes for one another, even in it's placement throughout the packaging which is a clear tipoff that it's a dupe. 

And just because Sephora's Moonshadows give off a slightly different finish, does not mean it won't swatch the same. 

I know it's pretty recently that these Elf palettes came out, but the reason I think no one has picked up on this dupe yet is basically because no one cares about Sephora brand things.